Terms of Service

Last updated: October 21, 2026

1Who we are and what these terms cover

CheerVue, LLC ("CheerVue", "we", "us") is a Virginia limited liability company at 1520 Belle View Blvd, Suite #5697, Alexandria, VA 22307.

CheerVue is software for all-star cheer and gymnastics gyms. Gyms use it to run rosters, schedules, billing, waivers, team chat, and a mobile app for families.

These terms are a contract between you and CheerVue. They apply to everyone who uses CheerVue: gym owners and staff, parents and guardians, and athletes. If you do not agree, do not use CheerVue.

2The gym is your provider, not CheerVue

Your gym runs its programs and sets its own prices, refund rules, late fees, and policies. CheerVue is the tool the gym uses. CheerVue does not run any gym, coach any athlete, or decide what a gym charges.

Questions about a class, a bill, a refund, or a waiver go to your gym first.

3Accounts

3.1 Adults. You must be 18 or older to create an account on your own. You must give true and current information.

3.2 Children under 13. Children under 13 do not get their own login. A parent or guardian creates and controls the child's record. See the Privacy Policy for how we handle children's information.

3.3 Teens 13 to 17. A teen can have their own login only after a parent or guardian on the same family account sends them an invite. The parent stays responsible for the teen's use. The teen login gives access to schedules, team chat, and similar features the gym turns on.

3.4 Staff. Gym owners and staff get access through their gym. The gym owner is responsible for who they add and what those people do.

3.5 Keep your login safe. You are responsible for what happens under your login. Tell us right away if you think someone else used it.

4Payments made through CheerVue

4.1 Who you pay. When you pay a gym through CheerVue, you pay the gym. Our payment partner Stripe moves the money to the gym's own account. CheerVue is the platform, not the seller.

4.2 Cards and bank accounts. You agree to give correct payment details. You agree that Stripe may check and process them.

4.3 Saved payment method and automatic payments. If you save a card or bank account and turn on automatic payments, you allow the gym to charge that method for the amounts and on the dates the gym shows you before you agree. You can see every charge in your billing list. You can change or remove your saved method on the Payment Methods tab of your Billing page. Removing it does not cancel what you already owe the gym.

4.4 Technology fee. CheerVue adds a technology fee to payments. The exact fee is shown to you before you pay. When a gym refunds a payment, the technology fee may not be returned; your refund shows what you get back. If CheerVue charged you by mistake, we return our fee along with the refund.

4.5 Refunds. Refunds are decided by your gym under the gym's own policy. CheerVue does not issue refunds on a gym's behalf.

4.6 Late fees and past-due accounts. Late fees are set by your gym. A gym may limit your access to its programs if you are past due.

4.7 Bank (ACH) payments. A bank payment can take several days to clear. It can fail after it looks paid. If your bank returns a bank payment unpaid, the amount is owed again. Your gym may also add a returned bank payment fee to your bill, but only when your bank returns a bank payment due to insufficient funds. Your gym sets this fee, up to $20. It is never more than the returned payment. You are told the amount before you pay by bank.

4.8 Gym store. Some gyms sell merchandise through CheerVue. Those sales are between you and the gym. Pickup, sizing, and returns are the gym's rules.

5Gym subscriptions (gym owners only)

5.1 Plans. CheerVue offers a free plan and paid plans. Plan features, limits, and prices are shown on cheervue.com and on your gym's Subscription page.

5.2 Billing. Paid plans bill on the schedule shown when you sign up. You can cancel a paid plan from Manage Subscription in your account menu. The cancellation takes effect at the end of the paid period. We do not refund partial periods.

5.3 Non-payment. If a paid plan is not paid, we may pause the gym's access to CheerVue until it is paid.

5.4 Money your gym owes on its payment account. Your gym's payment account is with our payment partner Stripe. Its balance can go below zero, for example after a chargeback or a refund. When that happens, your gym owes that amount to Stripe. If Stripe cannot collect it from your gym and CheerVue pays it instead, your gym owes it to CheerVue. You allow CheerVue to collect it by: (a) taking it from your gym's Stripe balance, including money waiting to be paid out to your gym; (b) charging the payment method your gym uses for its CheerVue plan; or (c) sending your gym a bill for it. We will tell you the amount and the reason at least 7 days before we collect it. If your gym does not pay money it owes under this section, we may pause your gym's access to CheerVue until it is paid. This section still applies after your gym cancels its plan or closes its account. This section takes effect on December 15, 2026.

5.5 Your data when you leave. Your gym's data stays yours. If you close your gym account, ask support and we will give you an export before we delete it. See the Privacy Policy for retention.

5.6 Fees for returned bank payments and chargebacks. CheerVue may charge your gym these fees: (a) $5 for each bank payment from a family to your gym that the bank returns unpaid; and (b) $25 for each chargeback a family opens on a payment to your gym. We take these fees from your gym's Stripe balance, including money waiting to be paid out to your gym. When we take one, we tell you the amount and the reason. We do not return the chargeback fee, even if your gym wins the chargeback. The 7-day notice in section 5.4 does not apply to these fees. This section takes effect on December 15, 2026.

6Waivers, policies, and electronic signatures

Gyms can ask you to sign policies and waivers inside CheerVue. When you type your name and click to sign, that signature counts the same as a signature on paper. You agree to sign this way. You can ask your gym for a paper copy instead.

The waiver is between you and the gym. CheerVue stores it for the gym. CheerVue is not a party to it.

7Team chat, announcements, and content

7.1 Your content. You own what you post. You give CheerVue permission to store, show, and send it so the service works.

7.2 Rules. Do not post anything illegal, harmful, harassing, or that you do not have the right to share. Do not share another family's private information.

7.3 Gym control. Gym staff can see, remove, and moderate chat in their gym. Messages in a private room are visible only to its members. Gym owners and admins can see which rooms exist.

7.4 Not our content. CheerVue is not responsible for what gyms, staff, parents, or athletes post.

8Text messages (SMS)

Giving us a phone number is optional. If you give one and check the SMS box, we may text you sign-in codes, billing reminders, payment links, and important account notices. Message and data rates may apply. Reply STOP to any message to stop all texts. If you stop texts, you can still sign in with email.

9AI assistant

CheerVue includes an assistant that answers questions and can take some actions for you, such as sending a message or updating a record you already have permission to change. The assistant can make mistakes. Check money and schedule details before you rely on them. Some actions ask you to confirm first. See the Privacy Policy for which providers process assistant requests.

10What you may not do

  • Break the law or help someone else break it.
  • Get into accounts or data that are not yours.
  • Copy, resell, or reverse engineer CheerVue.
  • Use bots, scrapers, or other automated tools to copy or collect content or data from CheerVue.
  • Use CheerVue, or what you learn from it, to build a product that competes with CheerVue.
  • Upload malware or attack the service.
  • Use CheerVue to harass or harm anyone.

We may suspend or close accounts that break these rules.

11Our property

CheerVue, its software, and its marks belong to CheerVue, LLC. You get a limited right to use the service. You do not get ownership of it.

12Closing your account

Families and athletes. To close your account, ask the CheerVue assistant in the app to delete your account. It opens a support request for you. You can also email support@cheervue.com. Support handles every request by hand so that gym billing records and rosters stay correct. We aim to answer within 3 business days.

Your CheerVue account is yours, not the gym's. If you leave a gym, your account keeps working and you can join another gym with it. Leaving a gym does not delete your account.

Gyms. Cancel your plan from Manage Subscription in your account menu. To delete the gym and its data, contact support.

Some records must be kept longer by law, such as payment records. See the Privacy Policy.

13No warranty and limits on liability

CheerVue is provided "as is". We do not promise it will always be available or error-free.

To the fullest extent the law allows, CheerVue is not liable for indirect, incidental, special, consequential, or punitive damages, or lost profits. Our total liability to you is limited to the amounts you paid CheerVue in the 12 months before the claim.

CheerVue is not liable for what a gym does or fails to do, including injuries, cancelled programs, or billing disputes with the gym.

14Governing law and disputes

These terms are governed by the laws of the Commonwealth of Virginia.

14.1 Talk to us first. Before any formal claim, email support@cheervue.com with your name, the problem, and what you want. We will try to fix it within 30 days.

14.2 Arbitration. If we cannot fix it, you and CheerVue agree to settle the dispute by binding arbitration run by the American Arbitration Association under its Consumer Arbitration Rules, instead of in court. One arbitrator decides. The hearing, if any, happens in Virginia or by video. The arbitrator can award the same relief a court could, but only to you as one person.

14.3 No class actions. You and CheerVue each agree to bring claims only as individuals, not as part of a class or group action.

14.4 Small claims. Either side may instead bring a claim in small claims court if it qualifies there.

14.5 Opt out. You can say no to arbitration. Email support@cheervue.com within 30 days of first accepting these terms with the words "I opt out of arbitration" and your account email. Everything else in these terms still applies.

14.6 If arbitration does not apply. Any dispute that is not arbitrated goes to the state courts in the City of Alexandria, Virginia, or the federal court for the Eastern District of Virginia. You agree to those courts.

15Changes to these terms

We may change these terms. For important changes we will email account holders and show a notice in the app at least 14 days before they take effect. Using CheerVue after that date means you accept the new terms.

16Contact

CheerVue, LLC, 1520 Belle View Blvd, Suite #5697, Alexandria, VA 22307. Email support@cheervue.com.